Hey there, I’m Amy.

I’m a British product designer currently living in San Francisco.

I’m a multi-disciplinary designer with an aptitude for solving complex design problems.

I enjoy creating interesting, innovative and delightfully designed products. Having previously worked in marketing for a number of years, I know the importance of weaving business strategy and incredible user experiences into the things I make from day one to set the stage for success. I take an iterative design process involving plenty of research, testing and observation so that any changes yield measurable and significant improvements for both the user and the organisation.

I enjoy painting, yoga and developing recipes in the kitchen. I occasionally blog about food-related things here.

Tell me your design problems; I’d love to help out.


What I’m good at:


Using empathy to understand what a user needs


UX and marketing strategy

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User testing and research

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Interaction design

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UI and visual design


What my clients say about me:

She was able to navigate my often complicated and potentially contradictory needs, producing a clean, organised site, while still retaining the original brutalist and rebellious voice of the organisation. 

I would recommend Amy to anyone who requires a highly creative design, research and UX expert who truly cares about the project, down to every last detail, and wants help to exceed expectations throughout.
— Gabby Edlin, Bloody Good Period
As someone who designed and built website for 10 years, I can highly recommend Amy. She really understands the process of building a good quality website and makes a really effort to understand your business and what’s required. Very happy with the results and will be using again.
— Manou Bendon, Media Gang

© Amy Shepheard 2018