Hey there.

I’m Amy. I’m a full-stack UX designer.

I solve complex problems and design products that bridge the gap between user needs and business goals. I currently freelance, splitting my time between London and San Francisco.

Things I do:

 Using  empathy  to understand what a user needs

Using empathy to understand what a user needs

 Creating UX and marketing  strategy

Creating UX and marketing strategy

  Designing interactions  (wireframes and prototypes)

Designing interactions (wireframes and prototypes)

  Visual design ,   including user interfaces and branding

Visual design, including user interfaces and branding

  Testing and research

Testing and research


I enjoy creating interesting, innovative and delightfully designed products. Having previously worked in marketing for a number of years, I know the importance of weaving business strategy and incredible user experiences into the things I make from day one to set the stage for success. I take an iterative design process involving plenty of research, testing and observation so that any changes yield measurable and significant improvements for both the user and the organisation.

In my spare time I do things like yoga, watercolour painting, and language study. I love inventing things in the kitchen and I occasionally blog about food-related things here.

Tell me your design problems; I’d love to help out.




What clients say:

She was able to navigate my often complicated and potentially contradictory needs, producing a clean, organised site, while still retaining the original brutalist and rebellious voice of the organisation. I would recommend Amy to anyone who requires a highly creative design, research and UX expert who truly cares about the project, down to every last detail, and wants help to exceed expectations throughout. "

- Gabby Edlin, Bloody Good Period