It’s one thing to study design from an academic perspective, but it’s a lot more fun to test theories in the wild, which is what I did here! In this article I discuss the Gutenberg Principle, what it is and how I managed to prove it in a logo I designed for one of my clients.Read More
Information architecture is the framework that we build solutions on. Getting this structure right is vital for the success of products and services.
In this article I’ll explain the basics as well as give you an example of how designers like me utilise IA to create useful things with great user experiences.Read More
To design an effective solution, we need to understand the struggle of the user.
In this article I explain how a simple shift of perspective can ultimately lead to a better design process, and in turn, add emotional value to users.Read More
While working with BGP, I started a creative network of artists, designers and illustrators. We needed amazing, pulls-no-punches content for social media. Visuals that would challenge, inspire, empower and engage. I had no idea that we would tap into such incredible talent, to create such original feminist art!Read More