It’s one thing to study design from an academic perspective, but it’s a lot more fun to test theories in the wild, which is what I did here! In this article I discuss the Gutenberg Principle, what it is and how I managed to prove it in a logo I designed for one of my clients.
While working with BGP, I started a creative network of artists, designers and illustrators. We needed amazing, pulls-no-punches content for social media. Visuals that would challenge, inspire, empower and engage. I had no idea that we would tap into such incredible talent, to create such original feminist art!